What is Positioning in Marketing: Types, Benefits, and Applications

A positioning strategy is a strategic marketing plan that helps determine where your business stands in the market and how it should be

A brand positioning statement outlines exactly what your company does, for whom, and what makes you different The idea behind it is to create a unique niche

brand positioning Brand positioning is, in part, set by your market conditions If you're a challenger brand, you can't claim to be the market leader when another brand holds the

positioning Product positioning refers to the practice of presenting your product as unique in the marketplace and describing the benefits to your target audience