Conducting Focus Groups

focus group How to Conduct an Employee Focus Group · Step 1: Select the Purpose Statement and Obtain Executive Support and Commitment · Step 2: Develop a Process Guide,

Focus groups help to answer the 'who', 'how' and 'why' questions by allowing researchers to draw out respondents' feelings, beliefs, attitudes, experiences and grandgroup168 A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service,