What is Brand Positioning? Definition, Benefits and Strategies

Brand positioning is a vital marketing strategy that aims to create a distinct place for a product or service in the minds of consumers

Rules of Positioning Basic qualities of brand positioning include: •Relevance: Positioning of brand •Coherence: A

brandi A positioning statement is a description of your product and target audience and explains how it fills a market need Marketing and sales teams

positioning Brand positioning involves enhancing the positive differentiation your brand offers against competitors and the perception of value in your